Choose the ad format best suited to your objective : There are many advertising formats today, ranging from the simple sponsored ad to the much more creative Canvas , including carousel and dynamic advertising . The formats vary according to your advertising objectives (traffic acquisition, conversions, engagement, etc.). Ads are available on desktop and mobile, in the news feed or on the right column of Facebook, on Instagram and on the Audience Network. It's up to you to personalize your ads with attractive and impactful messages, photos.
Videos and calls to action. facebook-formats-pub Choose sponsored ads in the form of links, photos, videos or texts to promote your website, your Page, your offer, your application fax list or even an event. Combine photos, videos, texts and links in the Canvas format to immerse the mobile user in an immersive advertisement. post-carousel-5-facebook Carousel ads to showcase your range of products and services in a creative way. 7. Encourage customers to take action.
To encourage users to take action, Facebook has developed incentive tools. You can, for example, add call-to-action buttons : On your Page : Depending on your objective, choose the most appropriate button. call to actionSince October, 3 new buttons are available: “Schedule an appointment”, “Get a quote” and “Order food”. Users will be directed to a fillable form or booking management system. In your posts : From Power Editor, you click on “manage pages”, then on “create a publication.