It may seem counterintuitive, but it's good for SEO to include outbound links in your content. Some site owners are worried that following this little advice will move users away, but in reality, referencing trusted sources provides useful information no matter where they come from. Find out who is interested in doing (and search engines). According to a Stanford University study, the links you include in your web copy can play a major role in how your viewers perceive your content. advertisement Continue reading below Linking to a spam site puts your credibility out of the window. So where does the heatmap work? In fact, there are several different ways. One is to use the click map to find the link with the most clicks. This helps identify the links that your audience is most interested in.
Which website / institution do you find most reliable / interesting? You can then use scroll maps to analyze your content. For example, a reader may ghost mannequin effect drop off after encountering an outbound link that the reader perceives to be spam or irrelevant. If so, link to the more appropriate source to see if the situation improves. If not, it's worth considering how to make the rest more attractive. summary By understanding how visitors interact with your site's content, structure, and elements on your page, you build a strategy that allows users to stop, read blogs, and ultimately achieve conversions more often.
I can do it. advertisement Continue reading below Heatmaps serve as an ideal starting point, helping marketers identify friction-causing big-picture issues and new opportunities to drive traffic and conversions. However, you should not rely solely on heatmaps for your research. These are one of the many tools that come together to shape the understanding of the buyer's experience. Other resources: Improved Analysis: A Guide for SEO Beginners Why Google Search Console and Google Analytics data don't match 10 Great Google Analytics Choices