Different types of email marketing Emails sent as email marketing is broadly classified as promotional emails or advertising emails and information emails. • Promotional mails include advertisement mails, newsletters which also promote the brand, offer mails and so on. • Information mails also include newsletters which are precise and give only information, transactional emails, and direct emails and so on.
Email marketers use these types of emails to their advantage. Since there are so many different types, it makes it very easy to adapt a simple email to your specific needs and ends. It is up to the marketers to vary the emails according to the requirements and take advantage of it. Promotional emails: These are used traditionally to approach clients. It is one email list of the first steps to advertising through emails. An email marketer basically uses an email to promote his brand or product.
It is a simple straight forward process. Advertising emails can range from simple brochures to detailed product descriptions with videos and animation. When email marketing kicked off marketers used it to its full potential. The amount of content kept increasing with time. Introduction of links, animation, and video happened in quick progression. All these developments were happening because of the feedback that they were receiving from the clients.