Your needs and purpose Remember that every marketing activity requires you to ask yourself the question what do I want to achieve Therefore in deciding what the email format will look like the purpose and need to which the message responds are of great importance. Because for example can fashion e commerce afford to send a summer sale campaign in plain text format How will it show its products and encourage recipients to go to the website And will such a message be credible to them On the other hand e.g. a large bank informing about a change in the deposit interest rate will send a creative mailing with several graphics or rather a short message So when planning an email marketing strategy including what the mailing should look like ask yourself a few questions.
Does my company operate in the B B or B C industry What do I want to give my subscribers What do my subscribers need What goal do I want to achieve with this mailing Do I send a regular newsletter or a one off campaign Do I need or want to show the product to achieve this goal From experience are my recipients more likely to click on text or image Taiwan WhatsApp Number List emails Are recipients more likely to open emails sent by a company brand or a specific person The following may help you answer this question analysis of reports from sent campaigns Open Rate CTR including click maps A B tests of the sender and subject of the message when sending subsequent campaigns . Deliverability This is an issue that needs to be taken care of regardless of the type of campaigns you send.
Without good deliverability even the most beautiful and creative mailings will disappear in spam. Therefore it is worth following certain rules. These rules are especially useful in the case of graphic e mails but even if you plan to prepare an all text message these rules are so universal that it is worth knowing them anyway. More text less large images Spam filters don't like it when the message contains one big picture.