Third, it allowed every organization to collect analytics data from which they could learn what their mobile users really want to do within the mobile channel. . PERSONALIZATION BECOMES THE GOAL OF TESTING AND TARGETING Let me be the first to say that I hate the term personalization. It confuses everyone within earshot because each person can have a slightly different definition. However, since you are likely reading this to yourself, think about your own definition of personalization. Now, how do you plan to achieve it? Optimization is generally thought of as the use of testing, segmentation and targeting to deliver relevant experiences to customers. More and more, however, these relevant experiences are expressed through some form.
Personalization. In other words, the goal of optimization will be to deliver customers experiences that are both relevant and personal. . OPTIMIZATION WILL BECOME UBIQUITOUS AS IT BECOMES MORE AUTOMATED Does that seem scary? Automated testing and targeting? It shouldnt. Most retail and travel sites USA WhatsApp Number List have a limited form of automated optimization throughout their sites in the form of recommendations engines that serve up content and combinations of content based on algorithms without any human intervention. If you use some form of media mix modeling to automate your ad spend, you are likewise already.
using a form of automated optimization. So, the idea that content and experiences throughout your site is not really that far removed. The key to making this palatable is trust in the system through transparency. Our clients already export our optimization data to other systems for their own independent analysis and scrutiny by their own analysts and data scientists. Thus, optimization vendors will need to make their platforms more open and their reporting should be geared as much to encourage inspection as to presenting results. . CUSTOMER SERVICE WILL FINALLY OPTIMIZE EXPERIENCES JUST AS MARKETING DOES For too long, marketers have been alone in their ability to optimize customer.