If, for example, you represent a firm that produces sporting goods, such as footwear, you can launch a playlist for those moments when your users run in the park; If one of the values included in the brand's philosophy is the promotion of a calm and healthier life, then it could be a list with relaxation music It's a matter of sitting down and thinking about the most appropriate strategy. Today it is not new that most of the traffic on the network is generated through mobile devices, mainly smartphones. The second most important bastion to get visits is the correct use of social networks.
However, the crucial factor when a customer decides to buy on your site is its usability . E -commerce is one of the most outstanding economic activities in recent years and everything executive email list indicates, according to world trends published by renowned agencies, that this behavior will continue to rise. Now, it is not just enough to open your online store, but it is necessary to set up a whole marketing strategy around the venture so that it meets the established objectives and for this we must not forget the concept of web usability. What is the usability of a website? Basically, it is about the ease and intuitiveness that a site provides in its entirety for the user.
If navigation in a portal is confusing and inefficient, the user/customer will end up leaving without completing the payment for the product and this is precisely what you should avoid. On the other hand, in addition to these economic losses (which are not only limited to the flight of buyers, but to the investment made in an obsolete design), you will have significant repercussions on your search engine positioning, since both Google, Bing and Yahoo penalize in this way the sites with high bounce rates. HOW DO I KNOW IF MY WEBSITE COMPLIES WITH THE USABILITY PRINCIPLE? The first step is to put yourself in the user's place and navigate your site as if you were a customer.