Statistics 2019: social media use in the Netherlands The number of social media users in the Netherlands has increased significantly in recent years. With continuous developments and new functionalities, more and more people see the potential of using social media. Below you will find an overview of the total number of users per platform and the corresponding number of daily active users (in millions). Facebook is the largest platform with 6.8 million daily active users. Instagram follows with 2.7 million daily active users. Platforms such as Snapchat and Instagram are experiencing strong growth among the younger generations.
While the elderly are becoming increasingly active on Facebook. icon facebook icon instagram icon twitter icon youtube icon linkedin snapchat icon Total number of users the phone number list same Statistics source: Newcom 'National Social Media Survey 2019' Different generations on social media There are countless possibilities to determine target groups. To give a simplified picture of this, we will split it up into the different generations that use social media: digitiens, millennials, generation X and baby boomers. For the twelfth year in a row, Ruigrok NetPanel has completed the survey executed. It examines the use of online devices among different generations, including the use of social media.
This allows us to paint a good picture of which generations can be commercially reached per social media platform. use social media generations Source: Ruigrok NetPanel 'What's happening online? 2019' Digital teenagers Among digital teenagers, the use of Instagram and Snapchat has increased sharply compared to 2018. The use of Facebook is falling, but this does not make it any less commercially attractive. Digiteens are the least active on Twitter and LinkedIn. Do you want to reach the younger generation? Then Facebook, Instagram and Snapchat are good options. Millennials Millennials are also increasingly finding their way to Instagram, with 50% of the generation currently active on the platform. After seeing an upward trend in the use of Snapchat for a while, this trend does not seem to continue to develop.
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