Before we talk about anything else, let's talk about the email list elephant in the room. The last official public pagerank update was in december 2013. In october 2014, google's john mueller confirmed what we had long suspected - that the google toolbar pagerank was officially dead. The final nail in the coffin came two years later, when google removed pagerank from its browser toolbar. So naturally, a lot of people roll their eyes when they see pagerank “news” in 2019. And a lot of people are content to let pagerank remain a relic of the past. But even though the toolbar's pagerank is gone, google's gary illyes confirmed in 2017. That pagerank* was still a ranking signal (albeit one of hundreds that google uses). * (to avoid confusion, I'll use the term "Toolbar pr" to refer to the email list now nonexistent public version and "Pagerank" to refer to google's behind-the-scenes metric.)we also have other evidence that google is still using and updating pagerank behind the scenes: in april 2018, they updated their pagerank patent and filed for continuation. Of course, just because google has a patent doesn't mean it uses it. But there's enough evidence here to suggest that pagerank still exists and is still a metric that matters , even if the general public can no longer see their 1-10 pr score in the toolbar. Pagerank is far from the only metric that email list matters, but that doesn't mean we should completely ignore it or pretend it doesn't impact rankings. Which brings us to the topic at hand: if we know that pagerank is still a ranking signal but we don't know what changes google is making to its algorithm or how impacting pagerank is in 2019, what can we do? We do about it? This is where seos usually fall into one of two camps. You ignore it and focus exclusively on metrics you can accurately measure that you think will improve your website (in which case.