We have all been recipients of text messages that require us to try to interpret the sender's intentions. Are they happy? Mad? Does the decision to use a period and not an exclamation point mean that they are not excited? Are they trying to be sarcastic? Was buy email list that supposed to be a joke? If we could run these texts through an algorithm that gave us the answer, life would be much easier. Unfortunately, we are not there yet. But we have the next best thing. Scientists and researchers have developed algorithmic tools capable of conducting a process called sentiment analysis, which contextualizes writing buy email list and other communications to determine overall sentiments of content. In a short time, these tools have become very sophisticated, displaying the ability to go far beyond the positive-negative binary. Thanks to a sentiment algorithm developed at MIT, it's even possible to interpret implied sarcasm through the use of emojis, according to the MIT Technology Review . This is invaluable when scouring the web for brand sentiment from sources where consumers voice their opinions about your business. Considering all the digital channels where buy email list consumers express their feelings, this is a huge asset for businesses. Email, social media, comments on blog posts, review websites, customer service exchanges, and a number of other text-based channels can all serve as outlets for sentiment analysis and insight. customer experience, including changes in marketing strategy that might better meet the needs of this audience. There is simply too much content for most brands to spend manpower reading all the reviews available.